It is an apt decision taken by this growing company. This way it is more affordable for Indonesians. Anticipating an increase in taxes on cigarettes as well as rising prices in 2020, the decision was very well-timed. KT&G released Esse Double Change in Indonesia last November. It is a combination of two of Esse’s existing flavors, Mangoburst and Applecrush. While Esse has released individual flavor variants before, now it has Esse Double Change.Įsse Double Change creates an innovative twist with dual flavor capsules. Nevertheless, even avid male smokers are eager to try new innovations too to add variety into their smoking habit, including flavor alternatives. One of Esse’s constantly developing aspects is flavors, as studies show that female smokers are more likely to try different flavors. ![]() Not only that, but Esse is a brand that often experiments with innovations. However, not only women smoke it now, it is becoming a favorite among men as well. They also contain lower amounts of tar and nicotine compared to other cigarettes. ![]() In Indonesia, they can now be easily found in the market.Įsse was originally targeted toward women.Īs such, the brand specializes in slim and super slim cigarettes. It is gaining popularity in Eastern Europe and other parts of Asia, including Indonesia. Although established in Korea in 1996, Esse is becoming known outside the country. ![]() Esse is a cigarette brand that is owned and manufactured by Korea Tomorrow & Global Corporation (KT&G).
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